Tuesday, June 30, 2009

Reza Athari v. Deluca & Assoc.--Round 1 of the Billboard/Television tournament (ends 7/2 at 5 p.m.)

Reza Athari
Reza Athari is a fixture among the Las Vegas billboard/television law firms. His billboards advertising cheap DUI defense and immigration assistance are all over lower income neighborhoods in Las Vegas. Mr. Athari has such an established presence around town that you'd think he holds one of the lowest bar numbers in the Nevada Bar. But, it turns out Reza Athari is not actually barred in Nevada (NV Bar Attorney Search). Martindale.com reveals that Mr. Athari is barred instead in California and the Ninth Circuit (hey, why do you need state bar admission when you practice federal immigration law, anyway?).

In fact, Reza Athari may be the best-known Nevada attorney who's not licensed to practice law in the state. He has a very strong billboard presence and also has television ads (Spanish language ad available here). Combine that with the fact that Mr. Athari's business model is so successful that he has offices running in St. George and Salt Lake City, UT, as well as the office in Las Vegas. Not bad for a seemingly small immigration firm. All of which make the Athari firm a tough competitor in this round.

Deluca & Assoc.
Going up against Mr. Athari is a bankruptcy firm headed by a true television personality. Deluca & Associates CEO, Anthony Deluca, is a regular contributor to the local Fox News affiliate on debt and bankruptcy issues. (Video clips available on Deluca website here and on Google Video here). That kind of marketing prowess is damn impressive and painting yourself as a local authority on bankruptcy law can't hurt the firm's bottom line.

He also does a Legal Tips clip for Vegas tv:



All of which gives Mr. Deluca and his law firm a quiet and fairly dignified media presence. Okay, giving legal tips to the general public in a t-shirt may be a little over the top, but we think Mr. Deluca's media persona is so well put together that we're having a hard time making fun of him (compared to say an attorney advertising himself as "Top Gun").

12 comments:

  1. Deluca's Lamborghini FTW!!

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  2. Deluca has got to win this one - how many other big named attorneys have argued with us on this sit? He is a hero...with a nice car.

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  3. No license = not a lawyer. Reza should be dq'd.

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  4. That Deluca guy sure seems like a regular man of the people. A real average Joe, if you will. T-Shirt, bad posture, earnest demeanor. I'll bet a guy like that must drive a pickup truck or an Accord or something. Plus I bet he just turns the other cheek when criticized - you know, better things to do and all...

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  5. DeLuca all the way. No votes for Reza til he can actually practice law in Nevada.

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  6. Deluca is a horrible attorney, just ask any of his clients. I've had the misfortune of having to work with him before...terrible!

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  7. Congratulations to Reza Athari. He pulled out the hardest fought battle to date in this tournament.

    Better luck to Deluca & Assoc. next year. I think they're gonna deserve a higher seed next year after their performance in this match.

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  8. 11:03 PM, are you a former client of his? Or are you just jealous because he owns the local bankruptcy market, and you recently jumped on the bandwagon only to discover you can't compete?

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  9. Anonymous 11:03 is right. Deluca couldn't even cut it in construction defect. Now he's making a mint filling out forms on consumer bankruptcies. Doesn't take a rocket scientist to cut and paste.

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  10. Reza Athari is incapable of putting together a good case. In fact, he is incapable of being a competent lawyer. HE SUCKS!!!

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  11. The man without a Nevada bar no. takes down the t-shirt-ed legal advisor:

    Athari (162 votes; 57%)
    Lord (119 votes; 42%)

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